Privacy Policy 

 

Effective Date: November 29, 2025

At ShawnWilliams.com (“we,” “us,” or “our”), operated by Shawn Williams, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website (https://shawnwilliams.com), engage with our services, or interact with us through webforms, newsletters, video content, coaching sessions, teaching programs, or other features. As a personal website dedicated to Jiu Jitsu, grappling, MMA coaching, and education, we offer resources like online academies, coaching institutes, seminars, camps, and in-person training at locations such as Renzo Gracie Nashville. We are based in Nashville, Tennessee.

This policy complies with applicable U.S. laws, including the California Consumer Privacy Act (CCPA) for California residents, and emphasizes the protection of intellectual property rights associated with our video content, teaching materials, and proprietary coaching methods. By using our website or services, you consent to the practices described herein. If you have questions, please contact us using the details below.

 

1. Information We Collect

We collect information to provide educational content, coaching services, marketing communications, and to improve user experiences. Categories include:

  • Personal Information: Name, email address, phone number, mailing address, and other details you provide via webforms (e.g., for newsletter subscriptions, seminar requests, or Coaching Institute inquiries).
  • Marketing and Communication Data: Preferences for SMS or email marketing, newsletter sign-ups, and responses to promotions about Jiu Jitsu techniques, seminars, or camps.
  • Usage and Technical Data: IP address, browser type, device information, pages visited (e.g., online academy sections), referral sources, and interaction data collected via cookies or tracking technologies.
  • Content and Interaction Data: Information from coaching applications, feedback forms, social media interactions (e.g., via Instagram, YouTube, Facebook, or LinkedIn links), or inquiries about in-person training at Renzo Gracie Nashville.
  • Video and Educational Data: If you access or interact with our video content (e.g., Jiu Jitsu tutorials on YouTube), we may collect viewing data or related analytics. We do not collect sensitive information like health data unless voluntarily provided for coaching purposes (e.g., injury history for personalized training advice).
  • Other Data: Any additional details you share, such as experience level (e.g., white belt to black belt) or testimonials.

We do not collect information from children under 13, and we prioritize protecting intellectual property in all collected data.

 

2. How We Collect Information

  • Directly from You: Through webforms on the site (e.g., newsletter sign-up, seminar request form, or Coaching Institute application), email/SMS subscriptions, or during coaching/teaching interactions.
  • Automatically: Via cookies, pixels, and analytics tools (e.g., Google Analytics or Facebook Pixel, as indicated in the site’s code) when you browse sections like “Online Academy” or “Simgs (e.g., seminar listings).
  • From Third Parties: From service providers like email/SMS platforms, video hosting services (e.g., YouTube), or social media platforms for marketing and analytics.
  • Public Sources: From linked social media profiles or public interactions.
 

3. How We Use Your Information

  • Service Delivery: To provide coaching, teaching, online academy access, seminar bookings, and personalized Jiu Jitsu advice.
  • Marketing: To send newsletters, SMS updates, or promotions about new video content, camps, or coaching programs.
  • Content Protection: To monitor and protect intellectual property, such as detecting unauthorized use of our video tutorials or teaching materials.
  • Improvement and Analytics: To analyze site usage, improve video content, and develop new coaching programs.
  • Legal and Security: To comply with laws, respond to requests, or prevent fraud/abuse. Processing is based on consent, contractual necessity, or legitimate interests (e.g., IP protection).

 

 

4. Sharing and Disclosure of Information

We do not sell your personal information. Sharing is limited to:

  • Service Providers: Email/SMS marketing tools, video platforms (e.g., YouTube), analytics services, and hosting providers, all bound by confidentiality.
  • Intellectual Property Enforcement: With legal advisors or platforms to protect copyrighted content like videos or coaching curricula.
  • Business Transfers: In case of site sale or merger.
  • Legal Requirements: As mandated by law or to protect rights.
 

5. Marketing Communications and Opt-Out

We use email and SMS for newsletters, tips, seminar notices, and specials. Opt out by:

  • Replying “STOP” to SMS.
  • Clicking “unsubscribe” in emails.
  • Contacting us directly.

This does not affect essential communications (e.g., coaching confirmations).

SMS consent and opt-in data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. Message frequency varies. Msg & data rates may apply. Reply STOP to opt out at any time or HELP for help.

 

6. Intellectual Property Protection

Our video content, teaching methods, lesson plans, and other materials are protected by copyright and trademark laws. By using our site, you agree not to reproduce, distribute, or modify these without permission. We may collect data to monitor and enforce IP rights, including tracking unauthorized sharing. Violations may result in account termination or legal action.

 

7. Data Security

We use encryption, secure servers, and access controls to protect data. Video content is hosted on secure platforms. However, no system is infallible; we notify users of breaches as required.

 

8. Cookies and Tracking Technologies

Cookies enhance functionality (e.g., remembering preferences for online academy access). Manage via browser settings; see our Cookie Policy for details.

 

9. Children’s Privacy

Services are not for children under 13. We delete any inadvertently collected data from minors.

 

10. Your Rights and Choices

You may request access, correction, deletion, or portability of your data. CCPA rights include opting out of sales (we don’t sell data). Contact us; responses within legal timeframes.

 

11. International Data Transfers

Data is processed in the U.S. International transfers use safeguards like standard contractual clauses.

 

12. Data Retention

We keep data as needed (e.g., coaching records for 7 years) or per legal requirements. Inactive data is deleted after 2 years.

 

13. Changes to This Policy

Updates will be posted with the new effective date. Significant changes notified via email or site notice.

 

14. Contact Us

Shawn Williams 

Nashville, TN 

Email: support@shawnwilliams.com 

15. Connected Social Media Accounts (The Content Room)

The Content Room is an internal publishing tool operated by Shawn Williams (Williams Performance). Our team uses it to schedule and publish our own jiu-jitsu videos to our own accounts on Instagram, Facebook, YouTube, LinkedIn and TikTok. It is not offered to the public, and it never posts to anyone else’s account.

What we receive when an account is connected. An access token (and, where the platform provides one, a refresh token) so the tool can publish on that account’s behalf; the account’s id, name, username and profile picture; and, for each post we publish, the post’s id, link and status. For YouTube we may also read the channel’s own view statistics.

How we use it. Only to publish the videos the account owner scheduled, to show which account a post goes to, and to show the owner how their own posts performed. We do not sell, rent or share this data, use it for advertising, or combine it with other data.

Where it is stored. Tokens are stored encrypted at rest in our database (Supabase, hosted in the United States), are never shown in a browser, and are readable only by our server.

YouTube. By connecting a YouTube channel you agree to the YouTube Terms of Service. Google’s handling of your data is described in the Google Privacy Policy. You can revoke our access at any time at security.google.com/settings/security/permissions.

Data deletion

Connected-account data is kept only while the account stays connected. To delete it:

  • In the Content Room, go to Social → Connections → Disconnect. The tokens are deleted immediately.
  • Or remove the app in the platform’s own settings (Facebook: Settings → Business integrations; Google: myaccount.google.com/permissions; LinkedIn: Settings → Data privacy → Permitted services; TikTok: Settings → Security → Manage app permissions). Removal requests Meta sends us are handled automatically and you receive a confirmation code.
  • Or email support@shawnwilliams.com with the account name. We delete the data within 30 days.